Search Engine Optimization

Best Content Marketing Tools You Should Be Utilizing in 2022

TABLE OF CONTENT

If you're looking to take your content marketing to the next level, you need to check out these tools. Content marketing is about constructing and distributing valuable, relevant, and engaging content to attract and retain customers. However, it might be complicated to know where to start or how to improve your content marketing strategy.

Luckily, plenty of great content marketing tools can help with everything from ideation and creation to distribution and measurement.

What are good content marketing tools?

This question plagues many marketers, especially those new to the Content Marketing game. There are a lot of great content marketing tools out there that can help you create and distribute high-quality content. But which ones are the best? Unfortunately, there are many options, and it can be tough to determine which ones are worth your time (and money).

Never fear! We've collected a list of what we believe to be the best content marketing tools out there. These tools will help with creativity and creation, distribution, and measurement.

Ahrefs

Ahrefs is a collection of tools that help you make data-driven content marketing choices. Here are three items you can do with Ahrefs that tens of thousands of other content marketers perform daily:

1. Use Content Explorer to identify popular content in your niche quickly.

2. Analyze your competitor's most successful content with Content Gap.

3. Improve your chances of ranking in Google with Site Explorer & Content Audit.

Pricing:

Ahrefs Webmaster Features is a free content marketing tool that allows you to investigate your website data using the Site Explorer and Site Audit tools. You may register here.

You'll need a premium subscription to undertake keyword research and competitive analysis for your content marketing. They start at $83 per month (paid yearly), with higher levels providing more services and more significant use restrictions.

Google Search Console

Google Search Console is a free Google tool that allows you to track, manage, and troubleshoot your site's visibility in Google search results. For example, you can use it to see how often your site appears in Google search results, which Google searches are getting visitors (and hits) to your site, and which Google pages are indexed on your site.

It also provides data on any structured data errors that may be present on your website and any AMP (accelerated mobile page) errors. This is valuable information that can help you improve your website's search engine optimization (SEO) and performance.

Pricing:

Google Search Console is a free service.

Google Analytics

Google Analytics is a free traffic tracking and reporting service provided by Google. It can give you insights into how people find your site, what they're doing once they get there, and how you can improve your site to drive more traffic (and conversions).

You can use Google Analytics to track page views, unique visitors, time on site, and bounce rate. This information can be precious in helping you understand what's working (and what's not) on your website.

  1. Conversions and conversion rate
  2. Time on page
  3. Pages per session
  4. Bounce rate
  5. New vs. returning users
  6. And much more!

Pricing:

Google Analytics is a free service.

WordPress

A Content Management System (CMS) powers millions of websites and blogs worldwide. Known for its ease of service and flexibility, WordPress has many features.

One of the best things about WordPress is its massive community of developers who create plugins and themes that make it even more powerful. There are plugins for everything, from social media integration to e-commerce. Furthermore, there are hundreds of themes to select from, allowing you to change the style and feel of the website without having to pay a designer.

Pricing:

WordPress is a free and open-source platform, though you will need to pay for hosting, a domain name, and any plugins or themes you decide to use. Depending on your needs, prices can range from a few dollars per month to hundreds or even thousands.

Semrush

Semrush is an all-in-one marketing toolkit that will help you with keyword research, competitor analysis, and link building.

Some of the things you can do with Semrush include:

1. Research keywords to target for your SEO and PPC campaigns.

2. Analyze your competitor's website to see what's working for them.

3. Build links to your website with the Link Building Tool.

4. Monitor your website's SEO health with the Site Audit tool.

5. And much more!

Pricing:

Semrush has several pricing plans, starting at $99.95 per month (paid yearly). They also offer a 7-day free trial.

Zapier

Zapier is a tool that helps you automate repetitious tasks. It's beneficial for content marketers because it can help you automate social media posting, email marketing, and data collection.

Here are a few samples of what you can accomplish using Zapier:

1. Automatically post your new blog articles to social media.

2. Send an email to your list whenever you publish a new blog post.

3. Collect data from forms and surveys into a Google Sheet.

4. And much more!

Pricing:

Zapier also has a free plan to create 5 "zaps" (automated tasks). Paid plans start at $19.99 per month.

ClickUp

ClickUp is a project management tool that will help you keep track of all your content marketing tasks in one place. It's super simple to use, and it has a ton of features that will make your life easier, like:

1. The ability to create custom workflows for your projects.

2. A drag-and-drop interface that makes it easy to reorder tasks.

3. Real-time collaboration so you can work with team members in real-time.

4. And much more!

Pricing:

ClickUp has a free plan that permits you to create a personal account. Paid plans start at $5 per month.

Canva

Canva is a simple yet effective visual content creation tool for social media photos to infographics.

One of the best features that Canva has is its library of built-in templates and easy-to-use tools that make creating beautiful designs a breeze. In addition, you don't need any prior experience with graphic design to use Canva effectively.

Pricing:

Canva has a free plan that allows you to create unlimited designs. However, you will have to pay for any premium images or fonts that you use. They also have Canva Pro Prices that start at $299 monthly.

Visually

Visually is a tool that allows you to create beautiful visuals for your content, like infographics, reports, and social media images.

You can use Visually to:

1. Create infographics from scratch or a template.

2. Upload your data to create custom visuals.

3. Collaborate with team members in real-time.

4. And much more!

Pricing:

Visually has not provided pricing information for this product or service. This is standard practice for software sellers and service providers. You may need to reach them directly to get a quote.

Airtable

Airtable is a tool that allows you to create custom databases and spreadsheets. It's beneficial for content marketers because it makes it easy to track blog content ideas, publishing schedules, and social media metrics.

Some of the things you can do with Airtable include:

1. Create a database of written content ideas.

2. Track your social media metrics in one place.

3. Create a publishing schedule for your content calendar.

4. And much more!

Pricing:

Airtable has a free plan that permits you to create up to 1,200 records. Paid plans start at $10 per month.

Grammarly

Grammarly is a tool that helps you proofread and edit your writing. It's great for content marketers because it can help you ensure that your writing is error-free, clear, and concise.

Some of the things you can do with Grammarly include:

1. Edit your writing for grammar, spelling, and punctuation mistakes.

2. Check for plagiarism to make sure your content is original.

3. Get real-time suggestions as you write.

4. And much more!

Pricing:

Grammarly has a free plan to check for grammar and spelling mistakes. Paid plans start at $30 per month.

Adobe Photoshop

Adobe Photoshop is a tool that allows you to create and edit images. It's beneficial for content marketers because it can be used to make things like social media images, infographics, and other visuals.

Some of the things you can do with Adobe Photoshop include:

1. Edit photos and images.

2. Create custom graphics and illustrations.

3. Design website mockups and layouts.

4. And much more!

Pricing:

Adobe Photoshop is available as part of Adobe Creative Cloud, which starts at $20.99 per month.

HubSpot

HubSpot is a tool that provides a complete solution for inbound marketing. It's great for content marketers because it has everything you need to succeed, including:

1. A Content Management System (CMS) to help you easily create content and publish blog posts, landing pages, and other forms of content.

2. A CRM (Customer Relationship Management) system to help you manage your contacts and leads.

3. Marketing tools to help you automate your marketing tasks and measure your results.

4. Sales tools to help you close more deals.

5. And much more!

Pricing:

HubSpot has a free plan that allows you to use some of its content tools. Paid plans start at $50 per month.

Hemingway App

Hemingway App is a tool that helps you edit your writing to make it clear, concise, and error-free. It's great for content marketers because it can help you ensure that your writing is easy to read and understand.

Some of the things you can do with the Hemingway App include:

1. Edit your writing for grammar, style, and clarity.

2. Check for readability to make your writing easy to understand.

3. Get real-time suggestions as you write.

4. And much more!

Pricing:

Hemingway App is available for free.

BuzzSumo

BuzzSumo is a tool that allows you to research and analyze the most popular content on the web. It's great for content marketers because it can help you see what's working well for other people in your industry to create similar content that resonates with your target audience.

Some of the things you can do with BuzzSumo include:

1. See the most popular content in your industry.

2. Find influencers in your niche.

3. Analyze competitor content.

4. And much more!

Pricing:

BuzzSumo has a free plan that allows you to use some of its features. Paid plans start at $99 per month.

Yoast

Yoast is a tool that helps you optimize your website for search engines. It's great for content marketers because it can help you ensure that your website and content are properly optimized to rank high in search results.

Some of the things you can do with Yoast include:

1. Optimize your website for specific keywords.

2. Improve your website's loading speed.

3. Generate an XML sitemap.

4. And much more!

Pricing:

Yoast has a free plan that allows you to use some of its features. Paid plans start at $99 per year.

Hootsuite

Hootsuite is a tool that allows you to manage your social media accounts in one place. It's great for content marketers because it can help you save time by scheduling and publishing your content, tracking your results, and measuring your success.

Some of the things you can do with Hootsuite include:

1. Schedule and publish your content.

2. Track your social media metrics.

3. Analyze your results.

4. And much more!

Pricing:

Hootsuite has a free 30-day trial that allows you to use some of its features. After that, paid plans start at $49 per month.

ClickFunnels

ClickFunnels is a tool that allows you to create and manage sales funnels. It's great for content marketers because it can help you increase conversions by creating high-converting landing pages and lead capture forms.

Some of the things you can do with ClickFunnels include:

1. Create landing pages and lead capture forms.

2. Integrate with email marketing platforms.

3. Track your results.

4. And much more!

Pricing:

ClickFunnels has a 14-day free trial that allows you to use some of its features. After that, paid plans start at $97 per month.

Wordable

Wordable is a tool that allows you to convert your Google Docs into Word documents. It's great for content marketers because it can help you save time by quickly exporting your content from Google Docs to Word.

Some of the things you can do with Wordable include:

1. Convert Google Docs to Word.

2. Export images and tables from Google Docs.

3. And much more!

Wordable now integrates with WordPress, Medium, and HubSpot. But, of course, Wordable has been used by the Ahrefs marketing team for years as well!

Pricing:

Wordable has a free plan that allows you to use some of its features. Paid plans start at $99 per month.

Hotjar

It is a tool that allows you to see how people interact with your website. It's great for content marketers because it can help you know what's working well on your site and what needs improvement.

Some of the things you can do with Hotjar include:

1. See how people are interacting with your website.

2. Get feedback from website visitors.

3. Analyze your results.

4. And much more!

Pricing:

Hotjar has a free plan that permits you to use some of its features. Paid plans start at $39 per month.

Contentools

Contentools is a tool that allows you to manage your content creation process. It's great for content marketers because it can help you streamline your content creation to save time and be more productive.

Some of the things you can do with Contentools include:

1. Create and manage your content calendar.

2. Assign tasks to team members.

3. Collaborate with team members on content.

4. And much more!

Pricing:

Contentools has a free plan that allows you to use some of its features. Paid plans start at $199 per month.

Mutiny

Mutiny is a tool that allows you to personalize your website content. It's great for content marketers because it can help you increase customer engagement and conversions by showing your visitors relevant, targeted content.

Some of the things you can do with Mutiny include:

1. Segment your audience.

2. Create personalized content.

3. Test and optimize content.

4. And much more!

Pricing:

Mutiny has not provided pricing information for this product or service. This is standard practice for software sellers and service providers. Therefore, you may need to contact them directly to get a quote.

Vidyard

Vidyard is a tool that allows you to create and host videos. It's great for content marketers because it can help you increase engagement and conversions by creating video content.

Some of the things you can do with Vidyard include:

1. Create and host videos.

2. Add calls to action to your videos.

3. Analyze your results.

4. And much more!

Pricing:

Vidyard has a free plan to use some of its features. Paid plans start at $15 per month.

Final Words

There you have it! These are only a few of the top content marketing tools you should check out if you're looking to take your content marketing to the next level! With these tools, you'll be well on your way to producing killer content that drives results.

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