Search Engine Optimization

7 Ways to Use Google Trends for SEO & Content Marketing


Google Trends is a powerful tool for anyone who wants to improve their search engine optimization.  The data found in Google's index can be further analyzed with the power of keyword research, which will help you find new keywords that are currently under-represented or not optimized well enough on sites that already rank high in SERPs. Don't wait any longer, learn how below.

Google Trends is the only keyword research tool that offers insights based on actual Google search data. These seven tips for using it will show you how to extract real trends from this invaluable resource, such as which keywords are really attractive and popular right now or what types of content tend not to be ranked high enough by users but deserve more attention than they're receiving - all without spending hours staring at clicky little numbers in Excel. Google Trends is the go-to tool for anyone who wants to know what people are searching on Google. It offers seven tips that will show you how to extract real keyword trends, accurate and useful information about your competition or potential customers' interests in order to create strategies with these insights.

Google Trends is a powerful tool for digital marketers. The most efficient way with Google Trends to find related keywords that increase the traffic of your site.

The Value of Google Trends

Google Trends is a great way to get an estimate of keyword search volume, but it doesn't show the amount in actual numbers. Paid SEO tools provide estimates for how many times people are searching on Google and these can sometimes be more accurate than what we see from trends because they're based on data providers rather than just raw query counts (google says that their rankings change to happen too slowly). That being said when used together with paid keyword tooling one may find themselves close enough when looking at true traffic coming through your website's pages-even though there might seem like such significant discrepancies between estimated vs declared numbers.

The Google Trends interface has a wealth of data that can be used to segment keyword search and understand which regions offer potential customers the most. It also provides information about trending keywords in order for marketers who want new ideas on their products or services, without having spend months looking them up themselves. Google's popular trend function within google trends makes it easy for businesses large and small to get insight into what areas might need more marketing focus as well find out hot topics among consumers if one doesn't already know about them first hand through surveys like Consumer Pulse.

How to Use Google Trends for SEO

1. Get More Accurate Data by Comparing Keywords

Google Trends shows a relative visualization of traffic on an infinite scale.

The graph ranges from 0 to 100, with 1 being the maximum amount and zero representing no activity at all in relation to this particular topic or keyword phrase. This helps you know if what's trending really means something big has happened because we often get worried when there are fewer people searching for our term than expected; however it can also mean that not many other sites link out which would be good news!

How to Get More Accurate Traffic Data?

The best way to estimate keyword search volume is by comparing the number with a close one. If you want more accurate numbers, compare it against other keywords or phrases that provide similar traffic and popularity; if those don't exist (and sometimes they do), then use any other data available such as the AdWords impression estimation tool which can give an approximation based off generally accepted arithmetic conversions between equations like back-links plus social shares result in page views per day/week, etc., this may not be 100% precise but should still help put things into perspective.

The comparison keyword doesn’t have to be related. It can be completely different and still produce a similar result when it comes down to the search volume for keywords in your industry, market, or topic area on the Google Trends Daily Trends webpage.

The important thing is that you get an idea of how many times people are searching. In the event that keyword volume information is unavailable, here’s a hack for getting an idea of search queries. Go to Google Trends Daily Trends webpage and see which terms are trending each day - this will give you some insight into how often people might be typing these keywords into Google.

It's easy to understand the traffic levels of a certain keyword when you know how many people are searching for that particular word or phrase. It doesn't matter if Google Trends fails to show exact amounts, as long as we have an idea about what they might be - just look at your results from this past week and then compare them with another similar period in time.

2. Compare Keywords by Time for Audience Insights

There are two ways to look at the keyword data: stretched across over longer periods and shorter ones.

Long Period Trends

Google Trends is a fantastic tool for looking at long-term, aggregate traffic trends. You can set it so that the data stretches back to 2004 and get an idea of how your audience has been changing over time.

  • The upward trend in long-term trends means focusing on creating content for this particular direction.
  • Downward Long-Term Trends If you see this pattern, it means there's been an overall shift in content consumption habits among your audience.

It’s important to know when a trend is going from popular and growing, to becoming less so. The digital camera was once the go-to for many people but as smartphones became more advanced in technology their usage declined due to it being cumbersome at times or just not fitting into everyone's lifestyle. Similarly, with cameras on phones, there have been cases where users recorded footage only after they had taken pictures because holding up one phone made all others stop working-- this downward spiral continues until we figure out how much innovation needs put into devices before consumers will buy them again.

If you're a content marketer or publisher, knowing which way the wind is blowing can help make sure that your publication's online presence isn't obsolete. If there are more people searching for information about smartphones than digital cameras and this trend continues to increase, then it may be time for us all in the publishing industry to stop using outdated technology like film photography equipment and start promoting related products instead.

3. Related Topics and Queries

Google Trends has two great features, one called Related Topics and the other Related Queries.


Topics are search queries that share a concept. In general, topics are language-independent but it’s unclear if that’s the case with Related Topics.

According to Google:

Related Topics

Users searching for your term also searched for these topics.

You Can View by the Following Metrics

Top – The most popular topics. Scoring is on a relative scale where a value of 100 is the most commonly searched topic and a value of 50 is a topic searched half as often as the most popular term, and so on.

Rising – Related topics with the biggest increase in search frequency since the last time period.

Results marked “Breakout” had a tremendous increase, probably because these topics are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Related Topics.

Top queries are the most popular in general and Rising Queries are queries that are becoming popular.

4. Short Term Trends Can Bring Massive Traffic

It's important to keep an eye on the keywords that are trending. The closer you look, the better your chance for success!

The 90 day or even 30-day trends can give valuable insights into how things might change in future months and years so it pays off investing right now while there still may be time leftover from your advertising budget.

Google Discover and Google News are two totally different animals. One can be a great place to find trending topics, but the other is more sensitive to news that has been released recently--which means if you want people's attention now it's best for capturing their interest in what they're interested in already or will soon become fascinated with.

The trends in search engine queries show that people are looking for How To and Near Me searches on a regular basis. Knowing which days of the week spikes these topics, you can plan when to publish certain kinds so your content will be right there ready.

5. Keywords by Category

Google Trends has the capability to narrow down your keywords according to categories in order to give more accurate data. The Categories tab is important because it refines search queries and gives you only those that are relevant, which will ultimately lead towards more success on Google or Bing with any particular keyword research project.

Narrowing down your keyword context to something more specific, like automobiles for example will allow you access to accurate information related to the topics of data that are being researched.

6. Leverage Keyword Data by Geography

Google Trends is a great way to see what areas are most popular for certain types of keywords. By knowing which regions have more searches, you can tailor content or promotion efforts accordingly and get better results!

This means that if there's an interest in particular products like coffee from Washington D.C., then it makes sense to focus on those geographical locations when designing campaigns where we want people with similar interests as our client base (example: residents).

There is a lot of value in keyword popularity information for link building, content creation, and promotion. It can also help with pay-per-click campaigns if you're looking to rank higher on Google's search engine results page (SERP).

Google ranks pages according to who they are most relevant for, so incorporating geographic nuance into your content can help it rank even higher. Especially if those people begin promoting and spreading the word about what you have created.

7. Uncover Search Intents With Categories

Google Trends is an incredibly useful way to research the popularity of various kinds of search intents. One type you can refine your data by are Search Types, which give insights into how intensely focused people were when they performed their searches and allow for removing any “noise” in keyword research that might otherwise pollute its meaning - giving us access straight away only to meaningful numbers.

Google Trends data can be refined by:

  • Web Search.
  • Image Search.
  • News Search.
  • Google Shopping.
  • YouTube Search.

Google Trends can provide you with a lot of information about what people are searching for and when they're looking. This is useful because it helps in your own research, but also if there's ever an emergency where all the search engines go down (which has happened before) then these trends will be something we need fast access to.

How do I use Google Trends for Keyword Research?

Google Trends is an online analytics tool that helps users target search terms and phrases and monitor SEO trends over the long term. This is an overview of How I can leverage the power of Google trends for SEO rankings marketing techniques social media visibility and more... Make extensive Keyword Research using Keyword Magic Tool. Make use of Google Trends to improve SEO performance. Utilize it to know what keywords generate the most visitor traffic, internal clicks, and linger time your website gets improved. What do you do in the deep keyword list?

Using Google Trends for Keyword Research

Searches of women's blouses show a trend upwards according to Google. A little trick you can do is have a short look at the Related queries located above in the topic section that is talked about. Black blouses. can also be listed to be a product type since that type of clothing has a volume of searches and makes logical sense. White, blue pink, green are examples of it.

Using Google Trends to Find Niches

Google Trends is a terrific application to research a growing niche in Google Trends. It also lets you visualize seasonal trends with a single shot on a screen. In January our peak was suddenly high with a dip in February. Google Trends shows that men's fashion is a relatively stable segment. There were zero searches for this device until February 2017. Three months after it was introduced it reached its peak in May of this year. It is quite evident that attention for this new feature increased significantly in these first few months. However, the downward declines that took place at the peak of the day suggest that the idea doesn't work.

Using Google Trends for Content Freshness

Content marketing helps retailers have more traffic to create brand awareness. Having a blog is the main way to help grow your business. You can republish old content on the website with new details and new content when done with new data for a website. This strategy generates a rapid spike in search traffic to your site. Google Trends showed that peak season for this search often takes place around June and July of a specific year. Do this strategy to increase your website's rankings and get more visitors in no time.

Google Trends YouTube

Google Trends is usually used to improve website performance. You can also improve your reach through social media – specifically YouTube. When we returned to Google in order to search for Fashion Trends 2019 on YouTube we came across something interesting. It's also the term of the year whose use is most searched. If you plan to make a video based on fashion trends in 2019 you should publish it sometime in January to leverage the data that you would discover in Google Trends. But what's interesting is there are more spikes between March and September – directly before the summer and directly before winter.

Google Trends Google Shopping

Google Trend can help you determine the best months for Google Shopping ad placement. From February until June, there have been more searches on search engines for white dresses. The next three months, September and October see an increase in Google's search engine. You will probably need to look for data about other countries if you plan to market outside the nation. For the fashion industry, February is a good time to advertise in October. Click here for the newest Google Trends article.

30-second summary

Google Trends is a global real-time analysis dataset. This gives you the information on what people are searching for. With over 35 billion Google searches every day Google is clearly a useful app that you'd rather avoid. We outline the eleven ways you can use Google Trends as a keyword source for your content. How do You determine what is an effective keyword? Google is showing some suggestions how to use Trends to find out key keywords.

Ever wonder if there was a way to take your search engine optimization strategy up another notch? Google Trends has the answer. This article will teach you how to use this data and other research tools in order to show off on first page results for any keyword!
July 29, 2022
Robbin Schuchmann
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