If you're running an SEO campaign, it's important to track your progress and measure your success. Otherwise, you won't know if your efforts are paying off. This blog post will discuss the most important SEO KPIs that you should be tracking. By monitoring these metrics, you can ensure that your SEO efforts positively impact your business.
There are a lot of SEO metrics out there, but not all of them are equally important. Here are the SEO KPIs that we believe are the most important to track:
1. Customer Lifetime Value (CLV)
This is one of the most important SEO KPIs because it measures how much revenue your SEO campaign generates. If you're not tracking CLV, you won't be able to measure the ROI of your SEO efforts accurately.
CLV = (Average Order Value * Conversion Rate) – (Churn Rate * Average Customer Lifetime)
To calculate CLV, you need to get your average order value, conversion rate, and churn rate. These figures may be seen in your Google Analytics account.
Once you have all the necessary data, plug it into the formula and calculate your CLV.
2. Content Efficiency
Content Efficiency is an intriguing statistic since it is concerned with optimizing material for search engines and attaining organizational objectives for that content. If a website's SEO is not working, this metric will be low. A content audit can help determine if SEO needs to be improved or if the organization's goals need to be changed.
CE = (C/M) x ((G+V)/(C+M))
Where:
C = Number of conversions achieved from the page
M = Total number of monthly visits to the page
G = Goals defined for the page in Google Analytics
V = Value of organic traffic generated by the page
You need to know your conversion rate, total monthly visits, and goals to calculate CE. You can find these figures in your Google Analytics account. Calculate your CE by plugging all of the numbers into the formula.
Content efficiency is a good metric to track because it measures how well your content performs. If you're not happy with your CE score, it's a sign that you need to improve your content.
3. Average Engagement Time
This indicator calculates the amount of time visitors spend on your website. The longer they stay, the more engaged they are with your content.
AET = (Total Engagement Time / Number of Sessions)
To calculate AET, you need to know your total engagement time and the number of sessions. These figures may be seen in your Google Analytics account. Plug all the numbers in the formula and calculate your AET.
Engagement is a vital SEO KPI because it shows how interested visitors are in your website. If people are spending a lot of time on your site, it's a good sign that they're finding your content valuable.
4. Conversion Goals By Percent-Based Metrics
This SEO KPI measures how well your website converts visitors into customers or leads.
CGP = (Number of Conversions / Total Sessions) x 100
To calculate CGP, you need to know your number of conversions and total sessions. You can find these in your Google Analytics account. Calculate your CGP by plugging all of the numbers into the formula.
Conversion goals are important because they show how effectively your website achieves its objectives. If you're not happy with your CGP, it's a sign that you need to improve your website's conversion rate.
5. Accurate Search Visibility KPIs
This SEO metric measures how visible your website is in search engines.
ASV = (Number of Keywords Ranked in the Top 100 / Total Number of Keywords) x 100
To calculate ASV, you must know the number of keywords ranked in the top 100 and the total number of keywords. You can find these in your Google Analytics account. Then, plug all the numbers into the formula and calculate your ASV.
Search visibility is important because it shows how likely people are to find your website when searching for relevant keywords. If you're not happy with your ASV, it's a sign that you need to improve your website's SEO.
6. Brand Visibility In Search KPIs
This SEO KPI measures how often your brand is mentioned in search results.
BVS = (Number of Brand Mentions in Search Results / Total Number of Searches) x 100
To calculate BVS, you need to know the number of brand mentions in search results and the total number of searches. You can find these in your Google Analytics account. Then, plug all the numbers into the formula and calculate your BVS.
Brand visibility is important because it shows how well known your brand is. If you're not happy with your BVS, it's a sign that you need to improve your website's SEO or invest in some branding initiatives.
7. New And Returning Users As KPIs
This SEO metric measures how many new and returning visitors you have to your website.
NU = (Number of New Users / Total Sessions) x 100
RU = (Number of Returning Users / Total Sessions) x 100
To calculate NU and RU, you need to know the number of new users and returning users. You can find these metrics in your Google Analytics account. Plug all the numbers into the formulas and calculate your NU and RU.
New and returning users are important because they show how well your website retains visitors. If you're not happy with your NU or RU, it's a sign that you need to improve your website's content or design.
8. Average Time On Site – A Caveat
This SEO metric measures how long visitors spend on your website.
ATS = (Total Engagement Time / Number of Sessions)
To calculate ATS, you need to know your total engagement time and the number of sessions. You can find these metrics in your Google Analytics account. Plug all the numbers into the formula and calculate your ATS.
Average time on site is important because it shows how engaged visitors are with your content. If you're not happy with your ATS, it's a sign that you need to improve your website's content or design. However, if you have a high number of one-time visitors who stay on your site for a lengthy period but never return, this measure might be deceptive. In this circumstance, you might want to focus on other metrics, such as NU or RU.
9. Revenue Per Thousand (RPM) And Average Position (AP)
This SEO metric measures how much revenue you make for every thousand impressions.
RPM = (Total Revenue / Total Impressions) x 1000
You need to know your total revenue and impressions to calculate RPM. You can find these metrics in your Google Analytics account. Then, plug all the numbers into the formula and calculate your RPM.
The average position is important because it shows how well your website ranks in search results. If you're not happy with your AP, it's a sign that you need to improve your website's SEO. However, it is crucial to note this metric can be misleading if you have a lot of one-time visitors who spend a long time on your site but never come back. In this case, you might want to focus on other metrics, such as NU or RU.
RPM and AP are important SEO KPIs because they show how well your website performs in terms of revenue and search visibility. If you're not happy with your RPM or AP, it's a sign that you need to improve your website's SEO.
There you have it! These are the most important SEO KPIs that you should be tracking. By monitoring these KPIs, you can better understand how well your website is performing and what areas need improvement. So don't wait any longer. Start tracking these SEO KPIs today!
